Comfort is not just for home wear. Attract potential shoppers
by highlighting your brand's comfort lines or breathable
fabrics. Examples include "Designed for Comfort", "Chic
Comforts", "Wear, Relax, Repeat".
Best for: Awareness, Consideration
Here are the top messaging themes that generate
the highest CTR on TripleLift's exchange.
Introducing New Collections or Items
Excite new and current shoppers by using copy to introduce
your brand's new collections. We recommend using words
like "Explore", "Meet", "Introduce" and "Welcome" to let
shoppers know you're putting out fresh products or pieces.
Best for: Awareness, Loyalty
Embracing Comfort
Highlighting Different Body Types
Every shopper is unique, so your messaging should
highlight that. Leverage custom headline and caption to
appeal to shoppers. Examples include "Plus - Size", "Big &
Tall", "Petite", and "Maternity".
Best for: Awareness, Consideration
Offering a Seamless Shopping Experience
Shoppers prioritize convenience. Convert shoppers by
highlighting your seamless shopping experience. This
includes "Free Shipping", "Curbside Pick Up", or "Buy
Online, Pick Up In Store".
Best for: Consideration, Purchase
On Trend Messaging
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