Confidence in Comfort
Well - being is intrinsically linked to fashion decisions. Shoppers
want to buy and wear clothes that make them not just look good,
but also feel good. They want to feel safe and protected and at
ease. A shopper's fashion choices reflect how they feel on the
inside, with intentional colors, textures, and stylistic moods. In this
way, clothing can directly affect mental health and self - perception.
Comfort > Aesthetic Body Health + Confidence
As hybrid lifestyles become the norm, 76% of consumers
seek practicality from their clothing rather than looks or
trendiness. They look for clothing that can apply to
multiple occasions (e.g. remote work, events). Due to this
lifestyle shift, shoppers report their styles have changed
with the times and that versatility in as an important quality
for choosing apparel.
Fashion can have a strong emotional influence on a person's mood.
2 - in - 3 shoppers buy clothing as a reward . With every life event
comes a reason to purchase something new. 59% of shoppers look
forward to purchasing and treating themselves to new styles.
Treat Yourself
Consumer Trends
Create excitement and confidence for
shoppers by using terms like "Best You Yet"
or "True Fits" in your headline and caption.
Read more about inclusivity and comfort
messaging here .
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