Your Home is Your Fitting Room
is the expected US live - streaming
shopping market value by 2023
shoppers who use browser shopping
extensions believe that deals should
be made publicly accessible
shoppers say new technology adds
extra value that drives home their
final click - to - purchase decision
$25B
62
%
Innovative technology is a necessity with the rise of
eCommerce and social commerce. Over half of shoppers
are comfortable shopping online without looking at an item
in person, but almost half emphasize how new technology
is integral in finalizing their purchase decisions.
This poses a challenge for the market where consumers
expect clear product details and sizing information online.
New technology such as try - on augmented reality and
virtual showrooms empower the consumer in their research
and inspiration to purchase.
Social commerce is a growing area where consumers are
avid in researching, creating community, and finding
inspiration for fashion finds. Shoppers highly value apps
that can provide them automized, aggregated discounts to
their purchases – they equate finding an online promotion
code to the feeling of eating comfort food. In 2021 alone,
livestream shopping increased with 19% of adults having
tried it and 21% interested in trying it.
41
%
Innovation + Technology
Shorten the consideration phase for shoppers by
showcasing different body types within your
creatives. This will help them envision their
personal experience with your products.
10
