Germany
Innovation Global
Comparison
(Knowledge)
Global
Comparison
(Readiness)
Retail Media 1.07 1.04
CTV: In - Show 0.96 0.93
CTV: In - Break 1.00 0.95
Addressability
Solutions
1.05 1.07
AI/Machine
Learning
1.04 1.07
GLOBAL INDEX
How does Germany compare to other regions?
Read as: German advertisers are 7% more likely to be prepared for
Retail Media solutions in comparison to other countries surveyed
Readiness
Knowledge
Average Readiness
3.87 **
Average Knowledge
3.99**
Ready
to
Execute
Artificial Intelligence Addressability Solution Retail Media
CTV: In - Show CTV: In - Break
98%
of marketers believe that programmatic
opens new opportunities for success
*Size of data point = perceived impact to success
(i.e. how much each innovation will impact performance)
n= 204
**Weighted averages out of 5 point scale
Innovation Readiness Matrix
9
