Weights attached to Readiness Score: Familiarity (40%) + Preparedness (40%) + Impact (20%)
Germany
Readiness Scores
Readiness score is 0 - 100
Retail Media CTV
Addressability
Solutions
Artificial
Intelligence
Familiar 77% 78% 78% 77%
Prepared 71% 72% 74% 67%
Top 2 Perceived Impact 26% 38% 40% 40%
Readiness Score 64 67 69 66
10
