95% of advertisers believe collaboration between publishers, advertisers
and technology partners is essential for success in these strategies.
Advertisers rely on AdTech, Publishers and Industry Associations alike to
provide the necessary information for them to execute with confidence.
Communication around critical timelines (i.e. cookie deprecation),
potential performance impact (both positive and negative), scale and
resources needed should be at the forefront of conversations with
advertisers to move the industry forward with success.
Call to Action
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