Key Insights
Advertisers See Great Innovative Opportunity:
ARTIFICIAL INTELLIGENCE
• Advertisers see content creation as the element to be most impacted by Generative AI
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• Lack of knowledge of impact beyond content
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• 77% of advertisers have a positive perception of AI
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• Excluding France, AI had the lowest level of preparedness of all innovations
• High familiarity (>70%) across all regions
• Perceived impact scores are high, which will lead to a rapid growth in preparedness
within the next 6 - 12 months
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What We Know
THE NEED
The Reality
Educating advertisers on the
benefits of AI beyond creative
will allow for expedited
efficiency across the
programmatic ecosystem.
Concerns around data +
privacy should be addressed
within these conversations.
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