74%
70%
59%
43%
31%
68%
79%
50%
35%
45%
Digital Video Content TV Digital Music Content Podcasts Online News Websites
Gen Z All Respondents
Meet U.K. Gen Z on Digital Video Content
Types of Media U.K. Consumers Used in the Last Month,
Gen Z v. All Respondents, H2 2023
47% of Gen Z in the U.K.
remember seeing ads in
video portals (compared to
39% of gen pop)
Gen Z is less likely than the
average consumer to
remember seeing ads
on TV
27% of Gen Z remembers
seeing advertising in video
games (compared to 21%
of gen pop)
1. Statista Consumer Insights Global as of January 2024, n=24,187 (all respondents)
