U.K. Gen Z Buy their Clothing Online
47%
69%
40%
30%
Gen Z
Gen Y
Gen X
Boomers
U.K. Shoppers Buying Clothing and Shoes
Mostly Online, 2H 2023, by generation
1
1. Statista United Kingdom; Klarna; Nepa ; Q2 2023 n=1000
2. United Kingdom; Retail Economics; Office for National Statistics (UK); Eurostat; IMF
3. Statista Consumer Insights Global as of January 2024, n=4,027 (Gen Z)
of apparel sales in the U.K. will
be made online by 2025
2
47% of Gen Z in the
U.K. purchase clothing
or shoes online
of Gen Z in the U.K. stated that they
had purchased products because
celebrities or influencers had
advertised them
3
60%
30%
