U.K. Gen Z Commands Larger Share of Sustainable Apparel Market
1. Source(s): Eurostat; Statista Consumer Insights Survey: Sustainable Consumption (2021)
24%
32%
27%
32%
24%
22%
20%
12%
4%
1%
Overall Fashion & Retail Market
Sustainable Fashion & Retail Market
Overall and Sustainable Apparel Markets in 2022, by generation
Gen Z Gen Y Gen X Boomers Silent Gen
Gen Z commands 24% of the overall apparel market, but 32% of the sustainable apparel market
By 2027, Gen Z will command 34% of the sustainable apparel market
