• CSR: Charity & community
• Brand Loyal, all about Quality
• Trust is #1 factor
• Loyalty programs with free ship and exclusive offers
• BOPIS
• Set your landing page to drive to your loyalty program
sign - up
• Start highlighting your fulfillment options in mid - October
• Leverage positive customer reviews in your copy to build
trust
• Be specific when describing your product, include details
like features and materials
Becoming a Gen Xpert
Source: TripleLift's Advertisers 2023 Guide to Unwrapping Holiday Spend
0
10
20
30
40
50
60
70
80
-40
-35
-30
-25
-20
-15
-10
-5
0
Scenarios within
Customer Journey
Alignment with
Social Values
Price Increased
Decrease
in Quality
Negative Customer Experience
Pro Tips
Values
Found Alternative
with Better Value
Patriotism &
National Identity
Advocate for
Women's Rights
Support Diversity,
Equity & Inclusion
