• Achieve 3x higher CTR by leveraging custom CTA to
highlight rewards and loyalty programs
• T arget mobile placements
• Be upfront about pricing, shipping times, and product
quality in your copy
Millennial Targeting That's Effective
Source: TripleLift's Advertisers 2023 Guide to Unwrapping Holiday Spend
0
10
20
30
40
50
60
-25
-20
-15
-10
-5
0
Scenarios within
Customer Journey
Alignment with
Social Values
Price Increased
Decrease
in Quality
Negative Customer Experience
• CSR: Authenticity matters
• More likely to shop online, and use mobile
• Compare price/product
• Brand driven, but not loyal
• Most likely to donate rewards
Pro Tips
Values
Found Alternative
with Better Value
Patriotism &
National Identity
Advocate for
Women's Rights
Support Diversity,
Equity & Inclusion
