0
10
20
30
40
50
60
70
80
90
• Feature discounts and price in your copy
• Activate TripleLift video products: Branded Video, In -
Stream Video, and CTV Spots
• Addressing specific audiences in your copy during tentpole
moments drives more engagement than other points of the
year
Pro Tips
Values Values
Values
• CSR: Align with values
• Purchase from brands that make them feel "understood"
• Price is #1 factor
• In multi - generational households
Source: TripleLift's Advertiser's 2023 Guide to Unwrapping Holiday Spend
-60
-50
-40
-30
-20
-10
0
Earning Baby Boomers' Full
Grown Holiday Budgets
Scenarios within
Customer Journey
Scenarios within
Customer Journey
Alignment with
Social Values
Price Increased
Decrease
in Quality
Negative Customer Experience
Patriotism &
National Identity
Advocate for
Women's Rights
Support Diversity,
Equity & Inclusion
Found Alternative
with Better Value
