CTV
Series & Title
15
Series
refers to the name of content being
streamed, like the popular TV show,
"The Office."
TripleLift Best Practice
When targeting by Network, Channel, Series or Title, supplement with
larger scale initiatives like genre targeting and RON to ensure you are
reaching your desired audience while creating efficiency for your buy.
Title
refers to the name of a specific episode
in a series like, "Search Committee,"
the name of an episode from the
popular TV show, "The Office."
While Series & Title targeting is available today, publishers often limit the amount of
information that is being passed in the bid request. If you are interested in targeting a
particular series or title under a specific publisher,
TripleLift can help facilitate a 1x1 PMP
by leveraging our direct relationships with quality publishers
to help negotiate your
guaranteed delivery on that series or title, even if it is not available in the bid request.
Source: IABTechLabOpenRTB
