Rating & Language
16
Source: NBC, IABTechLab_OpenRTB, NPR
16
CTV
Language is sent in the bid request using ISO-639-1-alpha-2, which
are codes that represent the names of languages. Today, we see close
to half of TripleLift's impressions are sent with the Language field that
consists of English or Spanish language.
7 in 10 LatinX TV content viewers are watching Spanish-language TV.
The LatinX community accounts for 19% of the U.S. population and
makes up 42% of the country's most watched streaming content.
Work with your TripleLift partner to identify the most scalable
languages on our exchange to reach your target audience and meet
your campaign goals.
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Rating
TV ratings were created to give viewers guidelines
to a television series' target audience and its
potential content so that viewers can make informed
choices on what they and their families watch.
Since Rating is sent frequently by publishers,
advertisers can use this data to achieve the same
goals that TV networks created it for -to narrow in on
your intended audience demographic, without
sacrificing scale. By the same token, rating can be
used as a brand safety tool to help brands avoid
mature content, or children's content for example.
Language
Recommended Languages for Maximum Scale
• English
• Spanish
• Korean
• Japanese
• German
• French
• Italian
• Chinese
Top Content Rating Targets
