CTV
Network & Channel
14
Networks
are the companies that own and/or license a collection of channels- think a TV network like ABC or Viacom, while Channels
are the entities that the content is running on, like MTV, CNN, or a local channel like WABC-TV.
Channel
is important for various reasons,
but specifically because it helps you see
the full picture of where your ad ran. The
inventory that SSPs like TripleLift receive
from a publisher comes from various apps.
When an advertiser pulls a report in their
DSP, they can see the app that their ad ran
on, like Pluto TV for example, but because
channel reporting is not available in most
DSPs, advertisers have no insight into
where the ad ran on the app.
Targeting and reporting by
channel
completes the picture and tells you exactly
where your inventory ran. For example,
app tells you that your ad ran on Pluto TV,
but channel tells you that your ad ran on
The Tastemade Channel on Pluto TV.
By targeting a distinct
channel
, marketers
have the chance to know the exact content
their brands are running on along with a
better sense of the demographics those
channels are likely to reach.
TripleLift Best Practice
Use channel targeting for access to
top-tier channels like ESPN across
premium publisher apps like DirecTV,
MLB, and LG Ads.
Networks Channel
Source: IABTechLabOpenRTB
