Sustainability is Stylish
shoppers purchased secondhand
items in the last year
shoppers who understand how
purchases have direct impact on
the environment are encouraged to
increase shopping activity
shoppers prefer sustainably made
watches and jewelry
Highlight your brand's sustainability efforts by using buzzwords like 'ethical',
'sustainable', 'upcycled', and 'secondhand' in your headline and copy.
Click here to be directed to additional messaging themes.
A major behavioral shift in how consumers shop is
afoot, driven by strong values and ethics. Conscious
consumerism is key in the early stages of the shopper's
purchase journey where they prioritize extensive
research on company sourcing practices and eco -
friendly products.
37% of men and 44% of women say that " sustainably -
made " is a motivating product claim that would entice
them to make a purchase. In the past year alone, over
half of millennials and parents shopped secondhand
and promoted circular shopping.
41
%
46
%
50
%
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