Cut from the Same Cloth
Memories are often created between child and parent through the
personalized, bonding experience that shopping provides. Think:
back - to - school shopping, prom dress finds, and all events in
between. Children have strong influence in their parents' fashion
purchase decisions – over 50% of parents actively involve their
children in the decision - making process. On the flip side, children
tend to mirror their clothing choices closely to the parents' styles.
As children rapidly outgrow their clothing, high purchase frequency
shoppers will look towards subscription services and personalized
shopping solutions.
Fashion also stems from the roots of cultural backgrounds. From the
origins of textiles such as silk and cotton to the shapes of
silhouettes - fabric and its design uplifts ethnic stories and
empowers representation in the modern day.
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