Personas
Baby Boomers and Gen X are less likely to shop for
apparel or accessories, but when they do, they
gravitate towards high - quality products. They prefer
classic styles and stay loyal to their favorite brands.
Millennials are more likely to prioritize price and value
of fashion purchases due to key life stages like having
children, buying property, and an increased focus of
self - care and comfort.
Gen Z are some of the most frequent clothing buyers
and self - identify as experimental purchasers. They are
most likely to shop for clothing online and find
inspiration via social media platforms.
Affordability
Sustainability
Quality
Self Expression
Convenience
Value
Trendy
Classic
Status
Baby Boomers & Gen X
Millennials
Gen Z
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