Persona Feature
Discount Feature
Target audiences are campaign essentials, so headlines that
call out specific audiences helps promote inclusivity and
personalization .
When testing among department store brands, we found that
language that targeted certain personas were very effective at
driving lower funnel lift as it speaks to the diverse
demographics that department stores appeal to.
Shoppers are always on the hunt for a great bargain especially
Millennials and Gen Z shoppers . Incorporating a promotional
headline is effective in driving upper funnel shifts.
1 - in - 2 Positive Brand Perception
62
%
Brand Recall
64
%
Purchase Intent
81
%
Message Association
Fashion brands that offer discounts and promotions are
especially favored by shoppers and those loyal to the brand.
When highlighting discounts in the headline, we found that
shoppers' recognition and recall of the brand increased .
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Discount Headline Examples Persona Headline Examples
20
