With Native driving performance across apparel,
accessories, and retailers, the best way to optimize a
shopper's attention is to peak their interest with the most
impactful and relevant headline.
Through custom eye - tracking studies, TripleLift found
that not only are custom headlines crucial to driving
conversions, but also that certain themes incorporated
into the headline motivates shoppers and resonate more
deeply with messaging that aligns with the purchase
funnel.
Making Headlines
Brand Name Feature
By including your brand name in the headline,
shoppers will remember and recognize your brand
as well as the product that the ad was featuring.
When testing headlines with a well - known jewelry
brand, shoppers had the highest brand recall when
the headline included the jewelry's brand name .
Brand Recall
Silver Rings at Swarovski
Fall Staples at Saks
Adidas Ultraboosts are Here
74
%
Brand Headline Examples
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