Overall
Key Takeaways
§ Brand metrics related to the creative saw statistically significant lifts across the board. This led to the aforementioned
brand favorability significant lift of 14%
§ Notably, the understanding that the brand brings the latest technology and is in a leader in televisions was most impacted
§ Respondents who spent between $1,000 and $1,499 on their last television saw the largest, statistically significant increase
among these attributes which led to a purchase intent increase of ~21% pts.
60%
55%
48%
73%
72%
65%
Is an innovative brand Brings the latest technology Is a leader in televisions
Control (n=200)
Exposed (n=200)
+12.5
Significant Increase
+17.0
Significant Increase
+17.0
Significant Increase
Survey Results: Brand Attributes
