Question Response Options
When thinking of television brands, what brands come to mind? (Open Response)
Have you seen the following brand(s) of brands advertised online in the past 30
days?
Brand, Competitor A, Competitor B, Competitor C,
Competitor D
How would you describe your overall opinion about the following brand(s) of
televisions?
Very unfavorable, Somewhat unfavorable, Neither
favorable nor unfavorable, Somewhat favorable, Very
favorable
How likely are you to purchase the following brand(s) of televisions?
Very unlikely, Somewhat unlikely, Neutral, Somewhat
Likely, Very Likely
Please indicate how strongly you agree or disagree with the following
statements about brand:
o Is an innovative brand
o Brings the latest technology
o Is a leader in televisions
Strongly Agree, Somewhat agree, Neither Agree nor
Disagree, Somewhat Disagree, Strongly Disagree
Approximately how much did you spend on your last television purchase?
Less than $399, $400 - $699, $700 - $999, $1000 - $1499,
$1500 or more, Rather not say, NA – I have never
purchased a television
Survey Questions
