15%
42%
30%
51%
45%
20%
67%
35%
65%
46%
Unaided Brand Awareness
(First Mention)
Unaided Brand Awareness
(Any Mention)
Online Ad Awareness Brand Favorability Purchase Intent
Control (n=200)
Exposed (n=200)
Key Takeaways
§ Overall, the campaign drove positive brand lifts among both brand metrics and attributes
§ Notably, the primary KPI of unaided brand awareness increased by 25 ppt.
§ Brand favorability also saw a statistically significant increase of 14.2 ppt. – higher than the industry norm
§ Respondents who purchased their last television for less than $399 or between $1,000 and $1,499 saw the largest increase in
Brand Favorability while the other price ranges were unchanged
Overall
-
No significant change
-
No significant change
+14.2
Significant Increase
-
No significant change
+25.0
Significant Increase
Survey Results: Overall Brand Metrics
