Overall, results were
strong with statistically
significant lifts for key
brand metrics such as
awareness and favorability
Respondents
understanding that the
brand is innovative
increased YoY due to an
always - on media
approach
High - end television
consumers responded
positively to the media
with a significant increase
in brand favorability and
purchase intent
Continue to leverage
native to maintain
consumer exposure levels
and drive consistent
brand awareness &
consideration with the
brand's target audience
Continue always - on
media approach to keep
the brand top of mind for
consumers when ready to
purchase a new television
Leverage copy to align
messaging to high - end
television consumers to
continue positive trend
by directly speaking to
the target audience
Key
Takeaway
Recommendation
Takeaways & Recommendations
