Native Creative Best Practices
Leverage existing social assets
• TripleLift's Native Image specs are compatible with the creative specs
of all major social channels
Use lifestyle imagery over product images
• Lifestyle images drove 40% higher brand recall compared to product
images alone, and images with the product in-use drove 26% higher
engagement
Avoid text on image and customize your headline and copy
• Text on image is 20% less likely to capture attention due to text clutter, but
if text on image is necessary, keep it direct and differentiate it from your
headline and caption
• The headline and copy can impact brand recall by +60% if implemented
purposefully for the target consumers
