Test and learn now! Avoid making dramatic changes
on the fly. Use learnings from the results of previous
campaigns that have run prior to Prime Day
Source creative assets ahead of time to avoid last
minute creative rejections
Don't underestimate demand during high-traffic
events such as Prime Day or Black Friday, to avoid
missed sales opportunities
Utilizing day-parting to optimize ad spend by
focusing heavily on early morning and evening hours,
aligning with peak shopping times
Utilize REC formats for Display and VCR for Video
where possible, these eCommerce focused formats
can see higher ROAS and DPVR - as well as faster
creative approvals in DSP
Prime Day Tips & Tricks
Pricing and savings claims should be
communicated via REC/VCR creatives as these are
dynamic and will pull directly from PDP's
CTAs cannot be used to message the offer (e.g
"Save $5")
Be aware of copy guidelines and restrictions for
headlines, captions, and disclosures as there are
rules for font size, style, number of lines of text
depending on ad size.
Ensure that CTAs do not contain end punctuation
Amazon creative guidelines found here
