Introduction
2
Programmatic advertising has been in a
constant state of adaptation since its
inception. Through the quick changing
consumer media behaviors, the
introduction of new devices and the ever -
evolving formats, it leaves marketers with
little time to create efficiencies and still
stay ahead of the trends. However, those
elements will seem like drops in a bucket
compared to the wave of innovation that's
taking over our ecosystem. There has
been no greater expanse of innovation
then what we've seen over the past 6
months and what we'll continue to see
through 2025.
Are advertisers ready to change their
behavior to adapt to these new
technologies? Do they have the
information and resources needed to
move forward with confidence and see
success?
Let's find out!
Addressability Solutions
Retail Media
Artificial Intelligence (AI)
CTV (In - Show + In - Break)
• In - Show
Ad played during content
• In - Break
Ad played during break in content
INNOVATIONS
MARKETS
United States
United Kingdom
France
Germany
Variables Tested
