Weights attached to Readiness Score: Familiarity (40%) + Preparedness (40%) + Impact (20%)
France
Readiness Scores
Readiness score is 0 - 100
Retail Media CTV
Addressability
Solutions
Artificial
Intelligence
Familiar 72% 77% 81% 77%
Prepared 70% 72% 74% 74%
Top 2 Perceived Impact 37% 40% 39% 37%
Readiness Score 59 68 70 68
8
