• Methods for selling DOM
• Method effectiveness
• Challenges selling / monetizing DOM
• Programmatic Solutions benefits
Qualifier: Does your brand, client, or agency have a goal,
commitment, or dedicated budget allocated to working with
diverse - owned digital media partners?
Qualifier: Is your media property or platform classified as
diverse - owned?
Marketers
Publishers
Survey Structure
• Job Profile
• Company Profile
• Demographics
• DE&I Familiarity
• DE&I Commitment Owner
• Defining DE&I Commitment
• Supplier Certification
Importance
• Budget Info
• Supplier Certification Performance
• Methods for identifying DOM
• Method effectiveness
• Challenges executing DE&I budgets programmatically
• Defining, tracking, and determining success
• Budget Expectations surrounding DE&I
• Future hopes for DE&I
• SSPs' roles
• Finding Success
