About This Survey
TripleLift examines dedicated Marketer Diversity, Equity, and
Inclusion (DE&I) digital advertising budgets, and the
Diverse - owned Media (DOM) on which the ads are
purchased and run.
By surveying 200 Marketers with a dedicated DE&I budget
in digital advertising, and 100 publishers classified as
diverse - owned, we seek to confirm or disprove our
hypothesis that there is market confusion and a lack of
consensus for a definition regarding the successful
fulfillment of DE&I budgets in digital advertising.
