Q. 14. How do you typically define a commitment to DE&I in digital advertising?
Q. 51. How do you think a marketer typically defines a commitment to DE&I in digital advertising?
TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publ ish ers N=100
9 in 10 marketers define a commitment
to DE&I in digital advertising as
prioritizing diverse - owned publishers,
however publishers don't feel that they
are the focal point.
Marketers must ensure their
commitments are transparent and
aligned with publisher expectations.
Publishers & Marketers
Define DE&I Budget
Commitments Differently
89% 41%
48%
54% 30%
44% 70%
35% 58% 23%
94%
57%
100%
0
100%
50%
50%
24%
27%
3%
2%
4%
How do you Define DE&I [Budget] Commitments in Digital Advertising?
(For Publishers: "How do you think a Marketer Defines…?")
Serving ads through diverse
owned publications
Supporting diverse publishers
through a budget commitment
Diverse commitment is a
percentage of spend
Diverse spend commitment goal
set over a longer period, to
spend a certain amount
Any spend with a diverse - owned
company for digital advertising
Diverse commitment is a set
dollar amount
F I N D I N G S
T A K E A W A Y S
Difference
37%
Marketers Publishers
