Publishers are unaware that a significant percentage
(49%) of marketers' commitments to DE&I in digital
advertising at the brand level.
Publishers may see DE&I as merely a corporate
formality, devaluing its role in digital
advertising.
Brands and agencies must emphasize their
contributions for setting goals and supporting
overall corporate DE&I initiatives.
Marketers Need to
Make Source of DE&I
Commitment Clear
65% 83% 18%
49% 35%
7%
9%
8%
2%
Q. 13. What entity or entities determine your commitment to DE&I in digital advertising?
Q. 47. What entity or entities determine a marketer's commitment to DE&I in digital advertising?
TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publ ish ers N=100
What Entity or Entities Determine Your Commitment to
DE&I in Digital Advertising?
(For Publishers: "How do you think a Marketer Defines…?")
F I N D I N G S
T A K E A W A Y S
Overall Corporate Goal
or Commitment
The Brand
The Agency Investment Team
100%
0
100%
50%
50%
Difference
Marketers Publishers
