35% 70% 36%
49% 35%
14
%
93% 94%
6%
4%
1%
0%
6%
2% 6%
7 in 10 publishers consider DE&I commitments as
"collaboration with diverse - owned or
multicultural agencies."
Yet, only 1/3 of Marketers define DE&I commitments
in digital advertising this way.
Both Marketers and Publishers focus on individual
diverse voices as key partnerships instead of DSPs
and SSPs that consolidate diverse inventory at scale.
This may be due to the limited number of diverse -
owned ad tech platforms.
Publishers Unaware of
Marketer DE&I
Partnership Definitions
Q. 14. How do you typically define a commitment to DE&I in digital advertising?
Q. 51. How do you think a marketer typically defines a commitment to DE&I in digital advertising?
TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publ ish ers N=100
F I N D I N G S
T A K E A W A Y S
How do you Define DE&I [Partnership] Commitments to in
Digital Advertising?
(For Publishers: "How do you think a Marketer Defines…?")
Collaboration with
Multicultural Agencies
Campaign, start to finish, run with
diverse - owned partners
DSP must be diverse - owned
SSP must be diverse - owned
Partnering with diverse
influencers, voices, or other
content creators
100%
0
100%
50%
50%
Difference
Marketers Publishers
