Research Presentations-PDF

State of DE&I Investment in Digital Advertising

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What percentage of that is DE&I focused or allocated to diverse - owned businesses? Marketers Actual Marketer Number Adjusted Budget Estimate Est. $ Amount Avg. More Than $100 Million 0.027 200.00 5.40 $100,000,000.00 $540,000,000.00 $50 Million To Less Than $100 Million 0.0541 200.00 10.82 $75,000,000.00 $811,500,000.00 $5 Million To Less Than $10 Million 0.1081 200.00 21.62 $7,500,000.00 $162,150,000.00 $10 Million To Less Than $50 Million 0.1216 200.00 24.32 $25,000,000.00 $608,000,000.00 $1 Million To Less Than $5 Million 0.1757 200.00 35.14 $2,500,000.00 $87,850,000.00 $500,000 - $999,999 0.25 200.00 50.00 $750,000.00 $37,500,000.00 Less Than $500,000 0.2635 200.00 52.70 $250,000.00 $13,175,000.00 0.00 Total: $2,260,175,000.00 $11,300,875.00 Range Amount Actual Range Est. Weight Avg 1% - 10% 23% 45.94 5 229.7 11 - 20% 36% 71.62 15 1074.3 21 - 30% 28% 55.4 25 1385 31 - 40% 9% 17.56 35 614.6 41 - 50% 2% 4.06 45 182.7 51 - 60% 2% 4.06 55 223.3 61 - 70% 0% 0 65 0 71 - 80% 1% 1.36 75 102 81 - 90% 0% 0 85 0 91 - 100% 0% 0 95 0 3811.6 19.058 Marketer Budget Estimates 1. *8% said "Full control, 66% said "Partial control, 26% said "Little to no control.

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