Marketers (n=200)
Job Title
DE&I Related?
Avg. Tenure
Top Verticals
Avg. Company Size
Avg. Annual Revenue
DE&I in digital advertising familiarity
30% Tactical
: 70% Strategic
18% Tactical :
82% Strategic
"Yes, my company has a goal, commitment,
or dedicated budget allocated to working
with diverse - owned digital media partners"
100%
"Yes, my media property / platform is
classified as diverse - owned"
100%
13 yr. 14 yr.
Retail, Tech, Pharma Varied Content
<499 <50
$50M – $100M $5M – $10M
7.6 / 10 7.8 / 10
Respondent Snapshot (n=300)
Publishers (n=100)
