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CTV Spots Case Study: Deals Efficiency Background Activation Results CTV Spots Deals drive VCR and CPM efficiencies across top publishers A luxury car manufacturer was looking to increase awareness by delivering high video completion rates across all devices where viewers are consuming video. The goal was to move audiences down the funnel by increasing scale with multiple video formats. TripleLift added CTV Spot deals to the existing, In-Stream plan in order to improve VCR without compromising cost efficiencies. By diversifying the video strategy, audiences were tuned into messaging on large player formats, such as CTV, and being reminded of the brand through the In-Stream activation. VCR increased by 10% within 24 hours, and an additional 5% after 48 hours. The campaign remained above benchmark throughout the duration of the flight. Efficiencies were not lost with the addition of CTV Spots Deals as CPMs remained below industry benchmarks. +15%: Campaign VCR due to CTV Spot deals deployment 340B: Monthly CTV Spot Deals Avails In-Stream & CTV Publisher Highlights:

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