Background
Methodology
Results
TripleLift's Publisher 1st Party Audiences Drives Cost Efficiencies for
Big Box Retailer
TripleLift curated publisher 1PD deals
including retail value shoppers, gift shoppers,
shoppers of competitors and more.
Brand Category: Big Box Retailer
Campaign Goal: Drive awareness of their holiday
deals and product offerings
TripleLift Audiences powered a more efficient CPM than
non-audience deals while also driving lower Cost Per Clicks (CPC)
than the benchmark goal. As a result, the retailer is interested in
adding TripleLift Audiences to their next promotional campaign.
