CTV Spots Case Study: Deals Efficiency
Background
Activation
Results
CTV Spots Deals drive VCR and CPM efficiencies across top publishers
A luxury car manufacturer was looking to increase awareness by
delivering high video completion rates across all devices where
viewers are consuming video. The goal was to move audiences
down the funnel by increasing scale with multiple video formats.
TripleLift added CTV Spot deals to the existing, In-Stream plan in
order to improve VCR without compromising cost efficiencies. By
diversifying the video strategy, audiences were tuned into messaging
on large player formats, such as CTV, and being reminded of the
brand through the In-Stream activation.
VCR increased by 10% within 24 hours, and an additional 5% after
48 hours. The campaign remained above benchmark throughout the
duration of the flight. Efficiencies were not lost with the addition of
CTV Spots Deals as CPMs remained below industry benchmarks.
+15%:
Campaign VCR
due to CTV Spot deals
deployment
340B:
Monthly CTV Spot
Deals Avails
In-Stream & CTV Publisher Highlights:
