of the impressions TripleLift delivered in
March were incremental to Linear TV
0% 10% 20% 30% 40% 50% 60% 70%
Retail
Life & Entertainment
Education
Electronics & Communications
Travel
50%
+63%
+57%
+32%
+13%
+13%
Incremental Performance vs. Benchmark in March by Category
Source: iSpot.TV 2024 Benchmarks
