Issue link: https://resources.triplelift.com/i/1519281
A Sustainable Approach to TripleLift Deal Activation TripleLift has strengthened our commitment to the environment by officially partnering with Scope3, the industry leader in supply chain emissions data, to offer Green Media Products (GMP) deals to our advertising partners. GMP deals make taking action to reduce carbon emissions on private marketplace campaigns easy for any advertiser prioritizing sustainability and looking to reduce their climate impact! Why Focus on GMP Deals? Inefficient and ineffective ad impressions increase a campaign's carbon footprint and waste a substantial amount of energy. GMP deals combat this by making Scope3's data directly actionable through low - emissions packages for buyers across premium TripleLift supply that eliminate climate risk inventory from media buys. Thus, removing the media properties across domains, apps, and bundle ID's that have either extremely high emissions or not categorized as high quality. Avoid wasted investment on ineffective, high emissions inventory Make immediate progress towards sustainability goals Seamless activation with a partner you trust 82% of Campaigns saw performance improve when activating Scope3 data to avoid climate risk 75% of US Consumers are concerned about the environmental impact of the products they buy 215,000 Metric Tons of Carbon is emitted from the global programmatic ecosystem each month Source: Scope3, TripleLift Activating GMP Deals with TripleLift Leverage Triplelift Curated Deals Align with Vertical and/or Seasonal Moments Activate Elegant Media Formats Tap into TripleLift's White Glove Support Seamless Execution on Your DSP of Choice Run Across Premium Publishers Activate Sustainability Deals with Green Media Products Powered by Scope3