Finance Brand Increased OLV Performance with TripleLift Deals
Methodology
Background
Results
M etrics
A top finance brand leveraged TripleLift's Branded Video
format across multiple campaigns designed to educate
potential customers & drive consideration for various
financial service products. The brand was looking to connect
with its audience in an engaging, unobtrusive way -
ultimately driving users to site to learn more & sign - up. The
media KPI for the campaign was CTR.
The brand ran on the open exchange and leveraged two
TripleLift Deal IDs: a custom - built RON deal, and a HiCLICK
deal. The deals allowed TripleLift to make frequent
placement - level optimizations to maximize CTR
performance. The brand also added custom headlines and
captions to the videos that ran on the TripleLift deals.
Ultimately, the OLV ads that ran on TripleLift deals, and
incorporated headlines & captions, drove higher
engagement than the open - exchange campaigns, with a
100% increase in CTR and 18% increase in VCR. We were
also able to deliver stronger efficiencies on the deal spend,
achieving a 55% decrease in average CPMs compared to the
open - exchange spend.
.06%
.12%
68.23% 80.28%
2x
Higher CTR
55%
Lower Avg CPMs
18%
Increase in VCR
