TLA Deals Outperform CPC Goals at Scale for Global Tech Brand
An international world - leading technology
brand launched new consumer product lines
and needed efficiency at scale, low CPC,
and high conversions after clicks. They
teamed up with TripleLift Audiences to
achieve these goals as well as ran on
TripleLift's newest native ads to maximize
consumer awareness and impact.
The brand activated 3 campaigns using
TripleLift's 1st party targeting solution,
TripleLift Audiences, paired with diverse
native formats. For each consumer product,
the brand compared TripleLift Audiences
performance against traditional non -
audience deals, and even tested TripleLift
Audiences against their own first party
customer data.
TripleLift Audiences drove 325 million ad impressions at a 25% lower CPM and 10%
lower CPC averaged across all campaigns. One campaign line beat Cost Per Qualified
Lead expectations by 40%. Another campaign line saw TripleLift Audiences perform on
par with the brand's own 1PD using third party cookies. As a result of this scaled ROAS,
the advertiser committed additional spend to TripleLift Audiences, doubling down on
performance and efficiency.
