High Impact Display Activation Guide
1 - Provide Assets
Send us all assets to your partner manager via email including images, headline, caption, logo,
call - to - action, URL, DCM/measurement trackers and any format - specific specs on page 2.
Activating a campaign is simple – just send us the desired creative assets and we will create
custom tags for you. All you have to do is follow your normal display workflow in your DSP of
choice.
2 - Generating Tags
TripleLift will take all creative assets and generate tags for you. These tags allow for custom
creatives to render automatically for every won impression.
3 - Set Up Campaign in DSP
Once the new tags are created, we will send these to you to upload in your DSP of choice.
You can follow your normal display workflow, and please be sure to target 333x333 ad sizes.
4 - Set Your Campaign Live
Set your campaign live. Your TripleLift partner will help ensure that all creatives are approved
and are set up for success.
*reporting available upon request
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Login to your DSP &
select 'Creative'
Select 'New'
creative
Select 'third - party
display'
Upload tags under
'Third - party tag'
