Guides & Playbooks- PDF

High Impact Display Activation Guide

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Format - specific Specs Files Logo Advertise r Name Headline CTAs Landing Page URL 3 rd - Party Trackers Image (1:1 aspect ratio) 1:1 aspect ratio 1 min, 2 max <30 characters <50 characters up to 3 <14 characters each up to 3 DCM click trackers 1 per CTA up to 3 Multi - Action Files Logo Advertiser Name Headline & Caption Landing Page URLs 3 rd - Party Trackers 1 hero image, 3 product images 5:4 aspect ratio for hero image, 1:1 aspect ratio product images 1:1 aspect ratio 1 min, 2 max <30 character s <50 characters up to 3 for product images DCM click trackers 1 per image, up to 3 Collection Video File Image Files Logo Advertiser Name Headline Landing Page URLs 3 rd - Party Trackers Video (9:16 aspect ratio, VAST or MP4) Auto play, no sound 3 product images (1:1 to 3:1 aspect ratio) 1:1 to 3:1 aspect ratio 1 logo (light or white) <30 characters <50 characters up to 3 for product images DCM click trackers 1 per image, up to 3 Vertical Video Files Logo Advertiser Name Headline Product Captions Landing Page URLs 3 rd - Party Trackers Image (1:1 aspect ratio) 3 min, 10 max 1:1 to 3:1 aspect ratio 1 logo <30 characters <50 characters 3 min, 10 max <35 characters up to 10 for product images DCM click trackers 1 per image, up to 10 Flipbook

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