Guides & Playbooks- PDF

High Impact Display Activation Guide

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High Impact Display Activation Guide 1 - Provide Assets Send us all assets to your partner manager via email including images, headline, caption, logo, call - to - action, URL, DCM/measurement trackers and any format - specific specs on page 2. Activating a campaign is simple – just send us the desired creative assets and we will create custom tags for you. All you have to do is follow your normal display workflow in your DSP of choice. 2 - Generating Tags TripleLift will take all creative assets and generate tags for you. These tags allow for custom creatives to render automatically for every won impression. 3 - Set Up Campaign in DSP Once the new tags are created, we will send these to you to upload in your DSP of choice as well as a curated Deal ID for your campaign. You can follow your normal display workflow, and please be sure to target 333x333 ad sizes. 4 - Set Your Campaign Live Set your campaign live. Your TripleLift partner will help ensure that all creatives are approved and are set up for success. *reporting available upon request 1 2 3 4 1 2 3 4 Login to your DSP & select 'Creative' Select 'New' creative Select 'third - party display' Upload tags under 'Third - party tag'

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