PMP solutions connect brands to CTV publishers on
a one - to - one basis.
An SSP's direct relationships with publishers allows
them to secure quality inventory that's prioritized in
the ad server that:
• Gives the buyer a greater chance of winning bids
• Improves delivery on the inventory of their choice
• Provides greater transparency into where ads appear
Open Exchange
$12.40
CPM
$15.95
CPM
$19.00
CPM
PMPs — by Invitation Only
$19.40
CPM
• Click icon to add
media
Ad
