Cable + Broadcast consumption fell below 50% for the first time in July 2023
The average consumer has at least one SVOD subscription. Source: PCH Consumer Insights
18 - 44 +45
How Many Premium SVODs are you Subscribed to?
n=16,650 A18+
CTV has evolved from an extension of linear to the primary revenue driver for many brands.
Zero
22%
One
15%
Two
20%
Three or More
43%
Zero
32%
One
19%
Two
18%
Three or More
31%
