We've Been Hearing it for Years…
Viewers are Consuming Streaming
Networks More Than Ever Before
What started as a lockdown - fueled binge - watching craze has
blossomed into a completely new lifestyle for viewers.
In 2019, US adults spent an average of 57 minutes streaming on a
Connected Television.
In 2023, that has doubled to 1 hour and 51 minutes per day. In 2024,
average streaming could reach almost 2 hours per day.
Share of U.S. TV Consumption
By Type, for People Ages 2+; March 2023 to July 2023
Cable + Broadcast consumption fell below 50% for the first time in July 2023
In July 2023, Cable and Broadcast consumption fell below 50% of total time
spent for the first time ever . Consumers are most likely to pay for at least
three SVOD services and actively watch an average of 7.3 apps on their
connected TVs. 29% of consumers have 10+ apps that they actively watch.
2019
2023 2024
57 minutes
Keep reading to catch up on current CTV trends, plus some tips to help you get the most
from this ever - changing landscape.
1 hour &
51 minutes
0%
25%
50%
75%
100%
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2
March April May June July
Other
Streaming
Cable
Broadcast
