Product One Sheets

TripleLift 1PD Audiences Overview for Advertisers

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TripleLift First - Party Data Audience Beta TripleLift's Cookieless Solution for Today and Tomorrow Almost half of all ad requests (47%) are currently not be addressable using third - party cookies, meaning, You can't target your audience across roughly half of the open internet today. TripleLift's Publisher First - Party Data audiences enable you to maximize audience reach across preciously underleveraged browsers, like Safari and Firefox. Publisher First - Party Data Powered Deals Reach New Audiences on browsers free of third - party cookies Audience Targeting based on Publisher First - Party Data . Powered by : 1plusX : Behavioral 1plusX : Contextual • No extra data costs during Beta = more working media • Same easy activation on a deal ID , same elegant TripleLift formats • Maximize addressability outside of identity solution partners (e.g., LiveRamp ) • Help build the future of audience targeting in a world without third - party cookies! Proven Success! Looking for guidance on achieving ambitious CPC goals at scale and high post - click conversions, a global technology brand teamed up with TripleLift to launch their new consumer product lines. To maximize awareness and impact, the brand leveraged TripleLift's first - party targeting solution , paired with multiple native formats . Interested in testing for yourself ? Reach out to your TripleLift partner today. Source : TripleLift Audiences Internal Case Study Q3 2023 Added Reach with TripleLift 1PD Audiences Your Reach via Deal IDs Today 33% Lower Cost Per Click 25% More Efficient Cost Per Imp. *product campaign *overall campaign 40% Improved Cost Per Lead *product campaign

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