Issue link: https://resources.triplelift.com/i/1514699
TripleLift Audiences: Tomorrow's Solution, Today TripleLift's Cookieless Solution for Today and Tomorrow Almost half of all ad requests (47%) are currently not be addressable using third - party cookies, meaning, You can't target your audience across roughly half of the open internet today. TripleLift Audiences enables you to maximize audience reach across preciously underleveraged browsers, like Safari and Firefox. And with no added data fees, a campaign can deliver up to 60% more impressions than campaigns powered by third - party data Publisher First - Party Data Powered Deals, Now Available! Reach new a udiences on browsers free of third - party cookies Audience Targeting based on Publisher First - Party Data . Powered by: 1plusX : Behavioral 1plusX : Contextual • No extra data costs = more working media • Maximize addressability of cross - domain audiences without cross - domain IDs • Scaled to 90% of web ad requests on all browsers, with 30B daily impressions across 1,300+ off - the - shelf segments • Same turnkey a ctivation on a deal ID , same elegant formats • Help build the future of audience targeting in a world without third - party cookies! Performant Today, No IDs Required 25% More Efficient Cost Per Impressions 58% Lower CPC vs. traditional non - audience deals 4.5x Higher Win Rate on Display vs. no targeting Powered by cutting edge, award - winning technology, TripleLift Audiences meets and exceeds performance expectations across formats, all without leveraging cross - domain IDs 8% Higher VCR on TL Audience deals vs. benchmark 2 Interested in activating ? Reach out to your TripleLift partner today. Source : Budget: $20,400, Flight: March 2023. 1. Compared to buying the same sites without TripleLift Audiences 2. TripleLift Q4 '22 / Q1 '23 Branded Video Benchmark (06s - 15s) Added Reach with TripleLift 1PD Audiences Your Reach via Deal IDs Today